We look at the benefits of having professional Corporate Photography
A business portrait (also known as professional portrait or executive portrait) is a headshot (head and shoulders portraits). It is similar to a typical portrait, but rather than sitting on your mantel, professional business portrait is used for your business.
Business portrait or headshot can be used for.
- Company website or blog
- Advertising – Brochures, Magazines
- Business cards
- Social Profiles like Linkedin, Facebook, Twitter and Google+
These portraits are also perfect for press releases, social networking sites and company brochures. Corporate headshots are also great for resumes especially when applying for a job, and any other medium of marketing your business.
Corporate Headshots For Business
Some professional photographers now specialise in corporate headshots due to the increased demand due to the popularity of online profiles such as Linkedin, Facebook and Google+. Headshots are more important than many people realise. Let me start by giving a good personal example. Imagine you are Human Resource Manger going through applications at your company. You have examined CVs and cover letters, and you have the best two candidates. To be sure you choose the most competent candidate, you also examine their linkedIn profiles. You get one candidate looking confident, capable and professionally able. But the other candidate profile looks incomplete and clearly has less attention paid to it. Which candidate would you think is serious with his/her career? I tend to think you will end up employing the first candidate, with a good LinkedIn profile. Corporate headshots are an asset both for a person looking to gain employment and for companies: It is often the difference between making sales and missing opportunities.
Some of the benefits of getting professional business portraits include:
People Hire Individuals – Not Companies
People will actually do business with you and not your company. Although you have a good business, poor presentation will make you lose customers. A quality headshot is priceless, it projects to your client and prospects a very powerful positive message, which increases the perceived value of your business.
First Impressions Count
When presenting your business in the market through printed materials, social media or website, your headshot is very important because it will give your client first impression. Think of a corporate portrait as your billboard, it makes your business stand out from the rest, and thus your customer can easily identify your company.
Reinforces Your Commitment To Quality and Professionalism
A good skillfully crafted photo represents and establishes your company identity, credibility and competence. Business prospers when you develop relationship, and people will do business with people they like, know and trust. It will help you to develop a better connections with people you are doing business with.
Corporate photography creates a human identity for your business or company. This dramatically lowers chances of blackmail which can damage the reputability of any business.
Tips For Corporate Photos
- Always hire a professional corporate photographer that specializes in business
- Ensure you have a good background. Most people look good in midtone colors (brown, blue, green among other colors). Avoid colors that will approximate your flesh. But let the background match your business branding.
- Check your clothing- clothing should match your branding.
- No selfie – the use of self-portrait has sky rocketed, and at the same time has received negative comments especially when used in official business.
- Get a great team photo especially on the “about’ us” section of your website.
Must Have For All Professionals
Having a professional photo of your self or your entire team is a “must have” for any serious person or company. It’s definitely an investment that should be high on the list.