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Here at The Creative Complex, we’ve been bringing entrepreneurs’ visions to life for the last 10 years. Today we are going to talk about awesome, perfect social media branding. First, let’s answer the question, “What is social media branding?”
Social media branding is something I’ve been passionate about for the last 5 years when social media really started to become a thing that brands use. Great social media branding represents your brand across all the different social media platforms, and the message is consistent.
If you look at our social media, our accounts are all consistent. Everything has the perfect sizing, people are drawn towards our calls to action, and our color palette is tight and perfect to our brand.
We still have the opportunity to be creative with our social media. Depending on the time of year, we can update our branding to reflect a time of year or a holiday. We just don’t change our Facebook profile picture, we change our Tumblr, our Twitter, and our Linkedin as well.
The last thing we wanted to discuss was the usage of imagery. Specifically, the use of photography. Imagery has become very important to social media branding, but here’s what we don’t want. We don’t want some professional pictures, some cell phone pictures splattered all across the page.
A perfectly branded social media channel will take into consideration whatever imagery they are putting up, it has to be brand-specific. If you use a certain filter on Instagram, use the same filter each time so that you have that consistency.
If you have any questions for us, don’t hesitate to give us a call or send us an email. We would love to hear from you!