Designer Dog Carriers approached The Creative Complex to create a brand that appealed to a luxury audience. DDC and CC felt that an effective brand strategy would position them in a growing space and give the owner another website magnet to create customers.
Our task: To create a logo, collateral, ecommerce website, and social media branding for a new business.
The best identity programs embody and advance the company’s brand by supporting the desired perceptions. In the case of Designer Dog Carriers, our objective was to develop an identity that encompasses every tangible expression of a “luxurious” yet approachable brand. Our goal for DDC was to introduce and position the new brand as the benchmark for carefully curated dog carriers in the market, create immediate brand recognition on social media, thus leading to first impression awareness and new purchasers.
We accomplished this by developing a brand identity that would become immediately recognizable, distinctive and sophisticated thereby positioning DDC for success. We focused on key elements necessary to distinguish DDC: the bags.
The success of DDC’s brand strategy implementation plan involved the development of a multi-platform, social media and event branding identity program. The collateral is designed to brand the bags, peak interest and generate sales. We developed brand identity elements, digital media, and identity collateral for both online and offline use.
The result is a a cohesive brand across all digital platforms and the successful launch of DesignerDogCarriers.com.