Expand Your Impact

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We met Mande White back in 2010 when she was teaching cutting-edge business strategies specifically tailored to help people get more clients using systems and leverage.

Three years later she launched Expand Your Impact, and she turned to The Creative Complex to help bring her vision to life.

Not only were we the branding company for her events, but we became clients of her coaching program.  Expand Your Impact has been able to help The Creative Complex with up-to-the-minute marketing strategy & techniques plus detailed information and on how to implement in our business.

We stand behind her vision:   Revolutionary ideas and practical tips for mastering yourself so that nothing stands in your way of you passionately pursuing your vision and making the impact you are meant to make on the world.

We’re excited to present you Expand Your Impact, and blessed to have been called to bring this vision to life.

We hope you enjoy this case study.


Project Features


Responsive Web Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Case Study

Additional Designs For This Client

Case Study


Mande White, founder of Expand Your Impact came to The Creative Complex for an effective brand strategy giving them a major edge in the increasingly competitive market of speaking, coaching and internet marketing.

Our task: To come up with a brand that would deliver on the promise to the customer. The name and brand needed to tell future clients what they can expect from these events and excite people to want to be a part of the tribe.

Our Process

The best identity programs embody and advance the company’s brand by supporting the desired perceptions. In the case of Expand Your Impact, our objective was to develop an identity that encompasses every tangible expression of feminine entrepreneurship, purpose and passion in business, yet approachable and inclusive to even the person that hasn’t started their first business. Our goal for Expand Your Impact was to position the brand as the benchmark entrepreneur event in the market and gain rapid awareness, market share and sales within the segment.

We accomplished this by developing a brand identity that would become immediately recognizable, distinctive and sophisticated thereby positioning the product for success. We focused on key elements necessary to distinguish Vivid.


The success of EYI’s brand strategy implementation plan involved the development of a multi-platform identity program. The RSVP website is designed to brand the event, drive engagement and membership sales or trials. We developed brand identity elements, digital media, and identity collateral.


The result was an RSVP website with viral social media components, a brand strategy guideline and the beginning of a cohesive brand across all mediums and products that Mande White will put out.


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