Designer Dog Carriers

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When we met, her idea was to create a website with EXCLUSIVE high-end dog carriers.  We loved the idea because it’s a micro-niche.  First, they’re choosing to go high-end.  Second, they’re selling one type of product.  That’s an A+ in our book for sticking to a niche and owning the space.

As the idea flushed out and our relationship grew, we knew there was an opportunity for us to come together to create this brand.

This case study outlines the creation of a brand new brand.  With only the name of the company and the target market, we did our magic.


Project Features


Responsive Web Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Social Media Design 

Case Study


Designer Dog Carriers approached The Creative Complex to create a brand that appealed to a luxury audience. DDC and CC felt that an effective brand strategy would position them in a growing space and give the owner another website magnet to create customers.

Our task: To create a logo, collateral, ecommerce website, and social media branding for a new business.

Our Process

The best identity programs embody and advance the company’s brand by supporting the desired perceptions. In the case of Designer Dog Carriers, our objective was to develop an identity that encompasses every tangible expression of a “luxurious” yet approachable brand. Our goal for DDC was to introduce and position the new brand as the benchmark for carefully curated dog carriers in the market, create immediate brand recognition on social media, thus leading to first impression awareness and new purchasers.

We accomplished this by developing a brand identity that would become immediately recognizable, distinctive and sophisticated thereby positioning DDC for success. We focused on key elements necessary to distinguish DDC: the bags.


The success of DDC’s brand strategy implementation plan involved the development of a multi-platform, social media and event branding identity program. The collateral is designed to brand the bags, peak interest and generate sales. We developed brand identity elements, digital media, and identity collateral for both online and offline use.


The result is a a cohesive brand across all digital platforms and the successful launch of


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