Why Are Brand Style Guides so Important?

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What is a style guide?

What is a style guide? It’s a booklet with specific guidelines to maintain brand consistency. For instance, it includes instructions for using a logo. Without these guidelines, your brand could be diminished. You could lose consistency over time when your logo is misused, such as being distorted on a t-shirt.

It’s important for graphic designers to understand the fonts, colors, and other traits associated with your brand’s logo. When we work with a client’s brand, we include a physical style guide with the following:

1. Full color and black and white logos: Logos should look good in both formats.

2. Selected fonts: We want to communicate the logo’s particular typography.

3. Color: Be extremely detailed about the color palette.

4. Color usage: If your logo appears on different colored backgrounds, logo colors could vary. This also goes for the correct spacing of your logo.

5. Incorrect usage: This is a list of how not to use the logo. For instance, it includes poor spacing, wrong fonts, odd angles, and other mistakes.

The purpose of this document is to serve as a reference for you and anyone in your company on how to use the business logo correctly. You should have a physical copy or a PDF of a style guide at your disposal, especially if you’re hiring someone else to work consistently with your brand’s logo.
If you have any questions about this topic or more, give me a call or send me an email. I’d be happy to help you!

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