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Consistently branding your product is important if you want to maintain a strong base of customers. What consistent branding means is that all of your brand’s assets are consistent across each other and across different mediums. Whether someone sees your brand in the street or on the Internet, it should all look uniform.
What does this do for your business? It allows for greater uniformity and recognition of your business. If you have a brand style guide, it should denote how people can change or alter your logo. A style guide creates consistency within your brand.
Another tool we provide is called a brand asset management portal. How many times has someone asked for your logo, and you have to forward your logo to them? It can get a little tiresome, so what we do is create an online portal for you and your collaborators to access. You won’t lose or misplace your design files ever again! We store original PSD files, business cards, style guides, or anything else you might need.
If you have any more questions about how you can improve your branding, please don’t hesitate to ask. I look forward to hearing from you!