What Is Your Business’s Identity?

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Today I want to talk to you about what exactly a business identity is and how it differs from your branding. People confuse business identity with branding all the time thinking they are the same thing, but that couldn’t be further from the truth.

I’m big into developing identities because it tells the story of who you are as a business, who we are as entrepreneurs. It’s where we are going and where we have been. It’s our purpose and our mission.

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When you know who you are as a business and your mission, you can create a business that is an expression of your internal identity. The best businesses out there are started by people who have a passion to accomplish something in this world, and the business is the mechanism to allow them to live out that passion and fulfill their identity. 

Our identity here at Creative Complex is bringing entrepreneur’s visions to life. As I’ve grown in this company, I’ve come to realize that my purpose in this world is to help entrepreneurs know and understand their identity. Before I create anything for a client, I need to sit down with them to figure out their identity. That’s where we get the best brand. In our next video, I’ll discuss branding in greater detail.

If you have any questions for me, or want to book an identity strategy session or discovery call, just give me a call or send me an email. I look forward to speaking with you soon!

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