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Today, we’re going to talk about rebranding. We’ll discuss exactly what rebranding is, when the right time to do it is, and what steps you need to take in order to rebrand effectively.
Rebranding is basically improving upon the look of your company. A lot of companies will get their logo done for free by a friend when they’re just starting out. While that might have worked at the beginning, now is the time to make improvements.
Another reason you might want to rebrand is your company is expanding. You want to refine your vision, and that could require rebranding. If you’ve been with your same brand or same website for over five years, it might be time to rebrand.
In order to rebrand, you have to first take a step back and look at who you are as a company. Has the company vision changed? Are you trying to go somewhere else now? Determine your new identity, and how you want to be reflected by your new brand.
Rebranding might involve a new logo, or it might even be a repositioning of the logo. Some companies may even need a new name. However, one thing to always keep in mind is to make sure each department aligns with the rebranding.
If you have any questions, give us a call or send us an email. We look forward to hearing from you!