Are Branding and Identity the Same Thing?

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Last time, we covered what your business identity is. It comes from within and it’s who we are and what we are. Once you have that business identity, you can work on bringing it to life, visually. That’s what branding is.

Think of branding for a second as an actual branding done on livestock. The way it works is that each cow has a brand, so you know who the owner is. In this day and age, branding has become much more humane. Your brand is your business identity brought to life through your logo, the colors, the symbols, and the story behind your identity. It’s all of it.

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It’s a beautiful thing when you can bring a brand to life. I love being able to tell the stories of these different companies and taking their identity while also bringing it to life. Branding is everything you do to take the brand and show it off to the world.

Branding saves you time and money on your marketing efforts, because you will be targeting the people, with your brand, who care about you and know who you are. A strong brand increases loyalty, and having a strong brand does wonders for your business.

I hope you enjoyed this little lesson today. If you have any questions for me, don’t hesitate to give me a call or send me an email. I can’t wait to hear from you!

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