Often businesses spend as much time and effort gathering new customers as they do on anything else. It’s also one of the most costly functions of doing business. So it’s important to make sure you don’t lose the customers you’ve spent so much energy to acquire. The alternative is to continue with the time-consuming process of finding new customers from an ever-shrinking pool of prospects. And since it costs much less to keep existing customers instead of constantly replacing them, it just makes good business sense to do what it takes to keep them coming back.
Regular communication with your customers lets them know how much you value them and their business. Show them that you care by offering valuable information such as tips on how to use your products and services more effectively, event announcements, information on upcoming new products and expanded services, and special discounts on existing ones.
Why E-mail newsletters?
Using an e-mail newsletter can be an effective, low-cost method for staying in touch with your customers. It helps reduce churn and can easily generate more business from customers you’ve already spent a great deal of effort to win. Since there are no mailing and printing costs involved, it’s also very gentle to your bottom-line. Another benefit is the almost instantaneous delivery that e-mail affords. You don’t have to worry whether the Post Office will get the newsletter to your customers in time for them to take advantage of a special offer.
The Creative Complex has many clients that use us to design and their emails. Some are e-mail newsletters while others are quick one-time promos. Customers will appreciate the regular communication and you could be rewarded with more business from your existing customer base.
Request a Quote: Let us know if you’re interested in our email newsletters or if you have any questions about our services, we’re here to serve you.