Branding is one of the most important aspects of a company, large or small. An effective brand strategy gives you a major bounce in the credibility of your company. But what exactly does “perfect branding” look like?
Funxion Relocation & Logistics came to The Creative Complex for a complete branding, top to bottom.
Funxion provides interior designers and other professional involved with relocation the complete logistical support they need to reduce stress and grow their business as much as possible – from transportation to storage to staging, and even buying and selling inventory on a client’s behalf.
But they didn’t really know they did that….we wrote that for them
Below are the components that makeup a the branding of a relocation and logistics company.
Write down your brand messaging. What are the key messages you want to communicate about your logistics brand? Every employee should be aware of your brand attributes.
Create a “voice” for your relocation company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
The foundation of your brand’s identity is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your logistics company’s brand.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s marketing and advertising efforts.
Get a great logo. Place it everywhere.
A tagline is a short, powerful phrase that is associated with your logistics company name. It represents the tone and feeling you want for your logistics services. It is often part of your logistics company graphics e.g. the logo and letterhead. It stays with you all the time. It’ll only change when you want to totally redefine your logistics company. In many cases the tagline becomes so well known that it is instantly recognizable.
“Interior Designers Choose Us“
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
You and your team are the working embodiment of your brand. You already know they need to look the part. Have you thought of using your branding colours in your staff work-wear as an effective way to further market your logistics brand?
When your team is out there, they are representing your brand.
Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
Consistent Branding Across All Media
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
Trade Show and Promotional Items
When designing your trade show booth, it is critical to present a coherent corporate image. Every element of your booth, including booth design, graphics, signage, promotional literature, color scheme, and giveaways, must be united by a recognizable signature that is unique to your company.
Also, all of the promotional material you use need to be branding for your logistics company.
Website & Online
People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
Video Branding, Music Branding (Sound Identity), and Logo Reveal
An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete. Human beings have five senses, so why would brand strategists leave four of them aside? A new area of focus is now sound branding.
(PRESS PLAY BELOW)
Logistics company branding, Relocation company branding, Moving company branding, 3PL company branding