Everyone’s Rebranding…Even Google

google-logo
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First, Google created a new parent company, Alphabet. The rebranding effort continued with a new logo.

On September 1, 2015, Google revealed their new branding.

Google has had 6 logos since 1998.

Rebranding ins’t a bad thing.  In fact, it’s an amazing process that aligns your ever changing product offering with your identity.

Here is when you know it’s time for a rebranding:

  1. Your cousin made your brand…5 years ago!
  2. Your brand is not iconic and not unique
  3. Your brand has no story, no why
  4. You use multiple logos and brands across different platforms
  5. Your branding doesn’t represent your identity anymore

GET A FRESH START

A bad brand can drag down your business I often see companies commit a critical error at this point: They decide to hang on to the old brand because they say if it ain’t broke, don’t fix it.  If someone in your organization has commented that it’s time for a rebranding, then it’s time.

Rebranding your business can help you

  1. Gain competitive advantage because others have to keep up with you
  2. Stimulate growth because people think you’re growing
  3. Expand into new verticals of business
  4. When you innovate, you profit

If you want me to do a brand evaluation, click here:  http://www.thecreativecomplex.com/alex15

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