Here are the steps to creating short 15-second videos for marketing purposes.
Determine Overall Goal
First, when creating a video, decide on the overall goal of the finished product. Will it inspire? Do you want people to buy something? Is it to use as proof for sales people? What’s the end result you want people to think or do?
Choose a Type of Marketing
Sometimes you want to create a promo video, an info video, or a testimonial video. Sometimes a simple tour of your business is what you want.
A graphic designer would be involved in 99% of the projects, but might have a bigger role depending on the type of marketing. If you’re promoting an event, the graphic designer is essential because elements from the flyer design are necessary. But if you’re giving a tour of a part of your business, a designer may only need to design the intro, outro or both.
Write Script or Outline
Writing a script for any video project is ideal, but at least provide an outline for the idea if script writing is not desired. This is still considered the planning stage, before you actually start shooting video. A good outline is the key to pulling off any video project. We all have wonderful ideas, but when they are not outlined, in detail, they often don’t translate to a usable video product.
Shooting / Ripping
If you don’t have video footage, you’ll need to shoot to get that content. If you can’t get actual footage, then you can find rip footage from previously filmed events, YouTube videos, and pretty much from anywhere.
Now you have the footage, and the magic begins. The music is laid out and the outline comes to life in post-production.
Now go out and create some awesome content!
Let us know if you have any more ideas. Comment below.