We’ve learned a lot over the past 6 years of being in business. We decided that we want to start sharing our experiences so we can help improve graphic design around the world. We’ve decided to release our “secret formula” on how we handle our graphic design clients.
Actually, it’s not a “secret formula” at all. These are things that are very “duh” if you think about them, we just don’t always do them.
Step 1: Getting to Know the Client
When you go to a dating website, they have you fill out a questionnaire to “find your fit” with another mate, right? This questionnaire serves a great purpose: to tell the other person what you are like.
In the same way, you need to be discovering what your client is like. Use these questions to interview each new client:
New Client Profile
Instructions to Client: Our goal is to put ourselves in your shoes so we can become a part of your company’s vision, goals, and objectives. We want to get to know you like we know ourselves. Please fill out this form for our internal records. Include everything that you would cover in a five-minute interview.
- About Us: Your company’s reason for being and your guiding principles.
- Mission, Vision, Goals: What is your company’s reason for being and its guiding principles?
- Target Audience: Who is our target audience? Age, Gender, Location, Income level, Social class and occupation, Education?
- Industry: What industry are you in? Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them??
- Strengths and Core Competencies: Describe your strengths and core competencies and what factors will make the company succeed? What do you think your major competitive strengths will be?
- Products/Services: What products/services do you sell?
- Tone: In what manner should we speak to our target audience? That is, should we use technical language; marketing hype; standard, straightforward English; or a combination of these tones?
- Niche: In one short paragraph, define your niche, your unique corner of the market.