Choosing a Church Brand Personality

Personality Traits and Test as a Concept
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Imagine your church as an actual person that your target audience is meeting for the first time. What first impression do you want to make on your target audience? Here, your answer shouldn’t be about the features or benefits of your church – just the desired first impression.

Here are some examples:

Accommodating

Accurate

Adventurous

Aggressive

Altruistic

Ambitious

Analytical

Artistic

Athletic

Brilliant

Calming

Caring

Clown

Comfortable

Competitive

Confident

Connected

Conservative

Critical

Demanding

Detail Oriented

Disruptive

Eccentric

Edgy

Efficient

Enthusiastic

Experimental

Feared

Flexible

Friendly

Fun

Growing

Happy

Healer

Helpful

Holistic

Hunter

Idealist

Imaginative

Impulsive

Innovative

Intelligent

Intimate

Intuitive

Laid Back

Liberated

Life Long Learner

Manager

Modest

Mr. Status Quo

Neurotic

Nurturing

Optimistic

Organized

Outrageous

Passionate

People-Oriented

Perfectionist

Playful

Powerful

Protective

Proud

Pure

Quick

Rebellious

Reflective

Relaxed

Revolutionary

Scientific

Seasoned

Serene

Serious

Sexy

Shy

Simple

Sophisticated

Soulful

Spiritual

Spontaneous

Straight Shooter

Stylish

Tactical

Take-Charge Attitude

Thinker

Thrifty

Traditional

Trickster

Trusting

Value Freedom

Value Routines

Value Special Rituals

Vibrant

Vibrant

Visionary

Warrior

 

Personality Tips

 

  • Be realistic when choosing a personality trait. Don’t try and trick your target audience, or yourself, by picking traits that don’t honestly reflect your church brand.
  • Don’t chose traits that are earned. You want traits that you can establish at the first touch. Many of our clients want the personality trait “Trustworthy”. I argue that trust is earned. You can’t evaluate a church branding campaign by asking if it is trustworthy. But you can judge a church brand campaign by any of the other immediate personality traits listed above.
  • Be competitive, but remain authentic. If your chief competitor has a personality similar to your own, consider promoting different personality traits so you stand out. But don’t sacrifice your church brand’s authenticity in so doing.

 

What is your church’s personality?  Comment below.

 

Need help figuring out your personality?  Let’s talk.  Schedule a discovery call today.

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