“The Guide to Perfect Church Identity Branding: Helping You Bring Your Vision To Life” is written by Alex Miranda of The Creative Complex and provides an invaluable guide to pastors with new marketing strategies and ideas for branding or rebranding their churches.
“Your brand is your promise to your church membership; we help you bring that promise to life,” says Miranda.
The strongest driving force for church membership is its identity and branding. It is the responsibility of each church to define itself consistently in order to maintain or increase membership. In The Guide to Perfect Church Identity Branding, Alex Miranda, founder of CreativeComplex.com, demonstrates how to increase church membership and create lasting transformation within the community by using perfect branding to express a church’s identity.
“Church identity comes into being when there is a common ownership of a church’s guiding principles and mission that is manifest in a distinct church culture,” writes Miranda in the introduction to his book. “At its most profound, church members feel that they have ownership of these principles.”
Miranda goes on to explain that branding is a way for the church to manifest its identity to the public; it shows people who the church and its members are. This book gives pastors guidance in promoting their church’s unique brand and helping it become more competitive, thus attracting a larger membership.
Miranda, who holds a business and marketing degree from Cornell, is the founder of CreativeComplex.com, a Miami-based marketing agency specializing in identity branding for small- to medium-sized businesses. With more than 20 years of entrepreneurship and identity consulting to his credit, he has written and published many highly successful books for marketers, including The Guide to the Perfect Flyer Design, The Yearly Marketing Trends, Guide to Instagram, and 7 Steps for Using Twitter.
While continuing to build his own company and developing marketing and branding strategies for his clients, Miranda also coaches business owners and owns a 501(c)3 called Jose’s Hands that awards scholarships for medical mission trips.