Branding is one of the most important aspects of a non-profit, large or small. An effective brand strategy gives you a major bounce in the credibility of your 501(c)3. But what exactly does “perfect branding” look like?
The foundation of your not-for-profit brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your charity’s brand.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your charity’s fundraising efforts.
Get a great logo. Place it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Until Every Health Student Is On A Medical Mission
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
Consistent Branding Across All Media
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
Trade show and Outdoor
Website & Online
People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
Music Branding (Sound Identity)
An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete. Human beings have five senses, so why would brand strategists leave four of them aside? A new area of focus is now sound branding.
(PRESS PLAY BELOW)