These are all simple, straightforward things any church can do to increase their church brand.
1) Good branding in your church is more than a good feeling.
It’s not only our job to help connect with people on an emotional level, but it is truly our job to help people connect on a spiritual level. Good branding goes past the emotion and truly brings color to someone’s life in a spiritual way.
2) Complexity to simplicity.
It’s very easy to make things complex, but you have to work very hard to make things simple. If you had to define your ministry in one word, could you do it?
3) Design consistency.
If you don’t stay consistent, you might as well tell your audience that you really don’t know what you’re doing.
4) Be relevant.
This does not mean play Lady Gaga in your church because she’s the most followed person on Twitter. Being relevant to your community may mean you teach them to be better parents or how to help a neighbor.
5) Great companies and brands tell stories.
God has given everyone a story. Every great story has a story of redemption, a story of grace. Tell your story, and then tell the greatest story.
6) It isn’t about you.
What does this all mean?
Grasp what your community wants and needs, and you can become a great brand. What problems are you solving for your community? On a practical level? It’s been too long since the church has asked this question.
If you want to make your brand successful, remove YOU from the center and put your focus on what your community’s needs are. They are speaking louder than words. Through their art, their dance, their protests, their crimes.
If you have any questions or concerns, please reach out via email or phone! I’m happy to help.