Not sure if you remember, but Facebook had some rules for business fan pages where you could have 20% max text on Facebook Page Cover images.
That’s gone as of July 1, 2013!
This is an important change for small business owners as it gives much greater opportunity to use the Timeline Cover image for targeted marketing.
As small business owners, we are always looking for ways to rise above the crowd. It’s tough out there, and using your Timeline Cover Image to full advantage can make a difference!
A great way to increase engagement is to increase changing out your Facebook page Cover Photo. A recent study by HubSpot showed that photos on Facebook pages received 53% more likes than the average post. In addition HubSpot found that photo posts attracted 104% more comments than the average post.
Here are 4 reasons why small business owners should change their Facebook cover photo often:
- Be found and seen in the News Feed – When you update your cover, all of your fans and followers see that change on their News Feed.
- Highlight offers that are current – Every 2 weeks is recommended to show a new offer or special, but you can get away with monthly.
- Educate fans on current news – Servers like a press release.
- Keep things fresh, active, and spur interest in coming to your page. – The more activity they see, the more they remember your brand.
It’s time to rise above the crowd and use this change to your advantage!